Will AI recommend your products?

A growing share of purchases now starts with someone asking an AI assistant to "find me the best X under $Y". The assistant reads product data, compares options, and recommends one. The customer often never sees your website at all.

What the agent actually reads

Agents do not admire your hero banner. They read structured data: titles, specs, prices, stock, reviews, shipping terms. If that data is missing, inconsistent, or buried in images, you are invisible at the exact moment a purchase decision is made.

Agent-ready in practice

• Clean product feeds: complete attributes, consistent units, honest availability.

• Structured markup: schema.org product data so machines parse you correctly.

• Comparable specs: if the agent compares weight, materials, and ratings, make sure yours are stated, not implied.

• Frictionless checkout: agents abandon flows that demand accounts or hide costs.

Why now

The brands that structured their data early for Google Shopping won that channel. The same window is open again: and it will close the same way: quietly, and then all at once.